In association with the IOD Liverpool, Tilney Wealth Management and Stuart McBain Accountants, we invite you to join us at the Royal Liver Buildings, Liverpool on 27th February 2018, 8.30am to 10.45am, for a breakfast meeting and panel based presentation and discussion on:

“What does sustainability mean to me and how are the organisations that I work with implementing it?”

Your Panel

Claire Ebrey

Moderator and host, North West Regional Director IOD.

Dr Fridrik Larsen

Fridrik is the CEO of LarsEn Energy Branding (, a consultancy working exclusively on branding for companies within the energy space, and the chairman of CHARGE ( – the only conference with a focus on branding and consumer perception of energy. He is not afraid to bring a new approach to the energy sector and has become a leading authority on branding within the energy space –  a sought after lecturer, a consultant having worked with clients around the globe. Fridrik is passionate about consumer-centric energy markets, has served on the board of the New York Energy Week and is on the advisory committee for the European Utility Week where he has led the track on connecting with customers.

Fridrik is the first person to defend a PhD dissertation on the topic of branding energy. Whilst keeping one foot grounded in the professional environment, his other foot is firmly set in academia at the Business Department of  the University of Iceland and he is the author of the first book on energy branding, published by Palgrave-Macmillan.


David Connor

David Connor is the founder of the 2030hub, the world’s first United Nations’ recognised Local2030 Hub, launched in Liverpool in 2017. He is also the UK Regional Voice Lead for IMPACT2030, a UN backed global private sector coalition.

David is an entrepreneurial strategist, communicator and strong advocate of nurturing purpose inside business, with 20 years of local and global experience across sustainability, CSR, social enterprise and the UN Sustainable Development Goals.

His career has included creating the charity at Everton FC during an award-winning eight year period pushing community engagement, as England Manager/Technical Director to the national amputee squad and several positions with the US based 3BL Media group through his own consultancy, Cortical.

David has also held numerous board level positions with local non-profit organisations in social housing, financial services, sport inclusion, regeneration and environment.


James Noakes

Cllr James Noakes is the Mayoral Lead for Energy and Smart City at Liverpool City Council. He leads politically and works directly to the Mayor of Liverpool on encouraging investment in low carbon and renewable energy and developing a networked city; creating a Liverpool which is an exciting place for current and next-generation businesses and residents to invest, locate and live in, including addressing social issues with smart solutions. First elected to serve Clubmoor ward in 2008, he has been Chair of Environment & Climate Change, Chair of Employment & Skills Select Committees and Mayoral Lead for Performance Improvement as well as other roles.

James’s professional life is as an environmental consultant working on energy, environmental impact, sustainable food and climate change issues, with over 16 years’ experience in the field. He began initially with sustainable travel – working on both strategy development and innovative solutions. Working on numerous developments, this included national recognition, industry-leading policy development, the Directorship of a leading national representative body and the Chair of the North-West England Transport and Climate Change Group.

His work then focused on broader climate change and environmental issues and policy development. He has overseen Environmental Impact Assessment, Strategic Environmental Assessment and Sustainability Appraisal as well as developed experience in climate change strategy and action planning, carbon foot printing, greenhouse gas inventories and reporting, renewable and low carbon energy projects and flood risk management. He now works on eco-innovation at the University bringing academics and businesses together.

James is a Practitioner Member of the Institute of Environmental Management and Assessment and is currently completing an MSc. He is a frequent international speaker and author on environment, sustainability, smart city and Internet of Things issues.


Stuart McBain

Stuart is a local entrepreneur and accountant with over 25 years’ experience with clients and business interests throughout the UK.

He serves on the Liverpool board of the IOD and is well known among the sustainability community in Liverpool, where he advises many organisations both in a professional capacity and also through his vast knowledge gained from over 40 years of interest and passion with regards energy.

In the last nine months, he has undertaken two “adventures” to disprove “range anxiety”. The first, driving around Britain in an EV – some 3000 plus miles –  and then undertaking a similar journey around the beautiful country of Iceland, followed by presenting at the widely acclaimed Energy branding conference in front of many industry icons from around Scandinavia and Europe.

He is currently working with a small dedicated team of professionals to help define and measure organisational outputs from prepared accounts which will give  CSR and sustainability professionals not only a base line to compare, but an actual measure to quantify, true “Triple Bottom Line Accounting”.


Please contact use if you  require any additional information.

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